Spaceslide PPC

Spaceslide | PPC | New Customer Acquisition

About the client

Spaceslide is a leading storage-solution company, specialising in tailor-made sliding wardrobes. With several stores across the country, they were looking to both grow their online presence as well as drive more customers to physical stores.

The objectives

  • To drive more new customer acquisition to the site.
  • To drive more footfall to stores after seeing this drop during the pandemic.

 

The results

  • +19% increase in New Customers to site
  • +9% increase in customers clicking on ‘Directions’, tracked through Local Actions – Directions
  • +700% increase in conversions from New Customers through the Performance Max campaign

The method

  • We tested Broad Match keywords to drive more customers to the site.
  • We moved budgets away from the exact match term ‘Spaceslide’ into generic search terms, as well as ‘Spaceslide [location]’.
  • Customer Match Lists were updated and New Customer Acquisition settings were added to the Performance Max campaign.

What's next?

Performance Max campaigns have played a key role this year in building sales and calls through to the site, as well as driving customers to search for directions. With this in mind, we’ll be working to optimise attributes sent to the Merchant Centre to drive more qualified traffic, as well as using Custom Labels to help us split products to target by product value. We also plan to optimise campaigns by applying different tROAS settings for different product values.