- Increased revenue by 115%
- Exceeded the initial revenue target by 84%
- Increased ROI by 39%
- Increased conversion rate by 101%
- Increased Shopping campaign conversion rates by 113%
- Increased Shopping campaign revenue by 119%
Client: Robert Goddard
Industry: Designer fashion
Territory focus: UK
Robert Goddard is an independent quality clothing business with eight stores across East Anglia. The business was founded by George Goddard (Robert’s grandfather) in 1895. Robert Goddard still offers the same high standards of customer service now as were insisted on by the founder over one hundred years ago.
Back in 1895 when George Goddard started the business he set out to offer service, selection and quality. One hundred and twenty-two years later, these same principals remain and have obviously proved successful. They offer distinctive style and choice from some of the best designer brands in Europe and America.
The brand’s account setup was outdated and needed a refresh to bring it back to best practice. New campaigns needed to be developed in order to hit Robert Goddard’s set targets, as well as improving overall performance of the paid channel and reach the brand’s revenue target.
After our initial audit found huge issues with how the brand’s PPC account was previously being managed, we stripped the account back to basics and identified key pockets of growth opportunities in the process. We used new campaign formats and automation strategies, quickly identifying top-performing brands to ensure these were capitalised on. We also refreshed search campaigns where conversion rate was previously low.
The budget efficiency we created in the first month of management allowed us to really start using budget effectively to improve ROAS. Our results grew the client’s trust in our paid management and – the brand has now added further paid media budgets.
We exceeded the client’s revenue target by 84%, with overall year on year figures including:
“Since we began working with Ortus, we have seen great results! Due to their detailed account structuring, correct budgeting and ability to spend in the right places we have seen some great ROAS across our paid search, shopping campaigns and paid social. Performance has far exceeded our expectations and we look forward to a successful long term partnership with the service teams.”
Richie Acheampong, Head of Digital