For those with only 30 seconds, this is what we achieved:
In one month, we:
Increased ROI by 38%
Reduced CPA by 35%
Increased conversion rate by 20%
Who is the client and why did they come to us?
Client: Robert Goddard
Robert Goddard is an independent clothing business based in East Anglia and has been handpicking wardrobes since 1895. They have been stocking clothes from some of the biggest brands in the world including BOSS, Armani, Calvin Klein and Barbour.
Having been selected to take over the brand’s paid social channels from a previous agency, we needed to improve channel performance and quickly rejuvenate sales and revenue through paid social activity. In line with this, we needed to quickly improve ROI and CPA for the channel and demonstrate value through the Black Friday and Christmas period.
So, what did we do?
We built a holistic strategy that encompassed the whole purchase journey. We built bespoke audiences for top-funnel prospecting activity and then used dynamic adverts, which were hyper-personalised based on each individual user’s viewing habits. To maximise engagement and ROI, we worked closely with Robert Goddard’s creative team to procure engaging and varied video and image content, and tested multiple different iterations of each creative across different advert formats and aspect ratios. As a result, we were able to tailor the adverts to each individual, thereby maximising results.
+20% Conversion rate
What did Richie have to say?
“Since we began working with Ortus, we have seen great results! Due to their detailed account structuring, correct budgeting and ability to spend in the right places we have seen some great ROAS across our paid search, shopping campaigns and paid social. Performance has far exceeded our expectations and we look forward to a successful long term partnership with the service teams.”
Richie Acheampong, Head of Digital at Robert Goddard