To grow Revenue and ROAS between years from similar levels of spend.
+14% increase in ROAS
+15% increase in Revenue
+15% increase in Conversion Rates
We implemented Performance Max campaigns to open our targeting to more customers on Search, Shopping, Display and YouTube, building up brand awareness.
We optimised Search Ads, improving Ad Strength as well as pausing under performing keywords to allow those that convert best to show more frequently for their budgets.
Budget was pulled back from campaigns targeting Branded terms and pushed into Performance Max and generic search campaigns to show ads more frequently to new customers.
We’ll next be testing Google’s ‘Optimise For Acquiring New Customers’ settings, which will advise Google to utilise the budget to target more heavily towards new customers. With this, we hope to continue building Moshulu’s brand awareness.