Client: N. Peal
Industry: Luxury Fashion
Territory focus: UK & US
N.Peal is a luxury fashion retailer and has been supplying luxury knitwear made from high quality mongolian cashmere since 1936. The brand’s flagship store has existed in the world-famous Burlington Arcade in London since that time, but it has since expanded to six stores across London.
With a goal of reaching potential new customers, the N. Peal marketing team was evaluating the viability of paid social media as a channel and wanted to see results that would help them decide whether paid social campaigns could deliver for the brand. We ran a campaign to bring in new customers, showing the sustainability of the channel when considering new customer acquisition vs ROI.