- Increased ROI, achieving 40% above target
- Increased traffic, achieving 10% above target
- Expanded the campaign to new markets and the client extended this project for three months
Client: N. Peal
Industry: Luxury Fashion
Territory focus: UK & US
N.Peal is a luxury fashion retailer and has been supplying luxury knitwear made from high quality mongolian cashmere since 1936. The brand’s flagship store has existed in the world-famous Burlington Arcade in London since that time, but it has since expanded to six stores across London.
With a goal of reaching potential new customers, the N. Peal marketing team was evaluating the viability of paid social media as a channel and wanted to see results that would help them decide whether paid social campaigns could deliver for the brand. We ran a campaign to bring in new customers, showing the sustainability of the channel when considering new customer acquisition vs ROI.
Using Facebook’s audience tools and the Facebook pixel on the N.Peal website, we built custom audiences based on all previous purchasers. We then built a comprehensive strategy that encompassed the whole customer journey.
Using high quality video content, we engaged with users at the top of the funnel, and used dynamic retargeting to ensure these users would purchase later on. All new users were also served with a bespoke advert showing a discount code. We then measured all conversions using this code through Google Analytics.
The success of the campaign led to N.Peal extending the strategy for an extra three months and even taking it into new markets: