Drive more New Users to the site through Video advertising.
Capitalise on the anticipated uplift in shopping demand for sandals during the summer months.
Proactively boost brand awareness in preparation for Peak in November and December.
+9% in impressions from a 3% increase in cost.
+1,410% in assisted conversions compared to Last Click Conversions.
+22% in New Users.
We created a new audience signal for Google to target on YouTube; Females who are interested in travel, sandals and high heels, and who are not included in certain current audiences; those who have visited the site in the last 30 days and have not converted in the last 365 days.
We agreed with the client a specific budget to test the campaign and a date range to run it from and to.
We used a YouTube Ad video specifically promoting Sandals and summer, limiting views to a maximum of 5 per customer to not over-show to customers.
We’re always trying to raise brand awareness – we’re working with the client to determine if YouTube Ads are to continue to be a driving force of this as we move into Peak, and if we should combine it with Demand Gen campaigns to target customers as they browse across the web.