Client: Moda in Pelle
Territory focus: UK
Target customers: Women of all ages
Moda in Pelle is a leading women’s footwear brand with 40 years experience crafting beautiful leather shoes, combining British sophistication with Italian quality that appeal to all women. Whilst Moda in Pelle have 38 physical stores across the country, they understand the importance of expanding their digital presence and are always enthusiastic to test new campaign formats and channels.
Going into one of the peak periods of the year, Black Friday, we looked to increase paid marketing revenue and traffic YoY for Moda in Pelle, all while increasing new users through shopping, DSA and generic search. Our aim was to strategically target seasonal product types, such as ankle boots, knee-high boots and trainers, which we knew would be popular with Moda in Pelle’s target audience.