- 400% uplift in revenue generated from Pinterest in November.
- 428% more sessions from Pinterest users YoY.
- 900% more conversions YoY with Pinterest in their conversion path.
Moda in Pelle is a leading women’s footwear brand with 40 years experience crafting beautiful leather shoes, combining British sophistication with Italian quality that appeal to all women. Whilst Moda in Pelle have 38 physical stores across the country, they understand the importance of expanding their digital presence and are always enthusiastic to test new campaign formats and channels.
With more users searching earlier than ever ahead of Black Friday 2020, we pitched the idea to Moda in Pelle to use Pinterest Ads to sure that we maximised their reach and could capture users in their early research phase who will have high intent when the peak promotional period begins. Pinterest reports that 68% of Pinners say they do a lot of research to make sure they are getting the best price and many plan their shopping around sales season.
We created two main campaigns to test performance. Catalogue (Shopping) Ads, showcasing their best sellers and promotional products, as well as Keyword Targeting campaigns where we used top performing generic search terms from the Google Ads account, then combined these with audience targeting based on key remarketing lists and similar audiences.
We also tested different Pinterest ad formats including Video and Image Carousels to get a really deep understanding of how the Pinterest audience engages with Moda in Pelle ads and which formats generate higher interaction rates and performance.
“’The Ortus team is consistently pro-active in their approach, using insights and opportunities to influence their strategy, as well as delivering insights for us to use internally at Moda in Pelle to inform business decisions.”
Gianni Casagrande, Digital Marketing Manager, Moda in Pelle