Linda Farrow | PPC

For those with only 30 seconds, this is what we achieved:

  • Increased brand search impression share by 7%
  • Increased Shopping impression share by 22% 
  • Increased Google Ads traffic by 109%
  • Increased Microsoft Ads traffic by 157%

Who is the client and why did they come to us?

Client: Linda Farrow

Industry: Eyewear/Fashion

Linda Farrow is a luxury eyewear brand founded in 1979 and has stores across the world. The brand looks to their vintage seventies and eighties designs for inspiration whilst collaborating with brands such as Dries Van Noten, Alessandra Rich and Matthew Williamson.

The brand was experiencing high levels of competition from concessions and resellers and, with a limited budget, was often fighting for the top ad position and visibility. We stepped in to protect and improve brand visibility in the search results, aiming to ensure Linda Farrow had the top spot on SERPs.

So, what did we do?

We reviewed the brand’s accounts, ensuring bid adjustments were optimised efficiently to conserve budget and reduce unnecessary spend. We increased shopping ad visibility to use more SERP ad space, and introduced capitalisation of the brand name in line with brand guidelines to give a dominant view.

We protected the top ad position with paid search ads, which pushed competitors down the ad positions, and competitors were also pushed down in organic listings. By increasing shopping ad visibility, we also increased ad visibility at the right hand side of the results page.

The results

The results

  • 7% increase in Brand Search Impression Share year on year
  • 22% increase in Shopping Impression Share
  • 109% increase in Google Ads traffic
  • 157% increase in Microsoft Ads traffic

What did Amy have to say?

“The Silverbean team’s hard work, valued consultancy and efforts to continually test and optimise for better performance has produced excellent and ongoing results for the Linda Farrow brand.”

Amy Van Der Keyl, Head of Ecommerce & Digital Marketing at Linda Farrow