Client name: Kit and Kaboodal
Industry: Women’s Fashion
Channels: PPC | Google Ads
Territories: UK
Client name: Kit and Kaboodal
Industry: Women’s Fashion
Channels: PPC | Google Ads
Territories: UK
As our focus on growing non-brand traffic continues we’ll look to utilise Google’s newest feature of campaign negatives for Performance Max. This will allow us to segment the Performance Max campaign for Brand and Non-Brand terms, giving us more control over where the budget is allocated.
“After being with a previous agency for a number of years we decided it was time for a change and a fresh pair of eyes on the account. Ortus made the change hassle free and we have been very impressed with the results we have seen so far. They have been proactive in their approach with real expertise and enthusiasm, taking onboard our requirements for the account. We look forward to growing the brand with them.”
Marketing Director at Kit and Kaboodal