JLA case study

Journey Latin America | Paid Social | Increasing LPV’s

About the client

Journey Latin America is the UK’s number 1 specialist in travel to Latin America and has been creating award-winning holidays to every corner of the region for over four decades. With over 40 years experience, no-one knows Latin America like they do.

 

The objectives

  • To reach new audiences and increase brand awareness 
  • To increase website traffic

The results

  • +103.6% increase in website traffic by YoY
  • +20% increase in ad engagement (link clicks) YoY
  • +400% increase in ad visibility (impressions) by YoY

The method

  • Our experts created a full account strategy and structure that was centred around finding new audiences, focusing on the top of the funnel and driving traffic to the website.
  • We optimised our ads for landing page views to achieve our objective and drive traffic to the website.
  • Specific lead generation ads were also ran using the form feature in Facebook, meaning prospective customers could leave their details and register their interest on the platform, shortening the customer journey.

What's next?

We are always on the lookout for new opportunities, so we are constantly discovering and testing new ad types and audiences to make sure we are maximising our reach and driving as much traffic as possible!

Client testimonial

The team at Ortus took the time to understand our business objectives to create a targeted strategy for our social campaigns resulting in increased web traffic, ad visibility and engagement and helping us to gain greater brand awareness amongst new audiences.

Jenny Powles, Head of Marketing, Journey Latin America