Industry: Food and drink
Territory focus: UK
With a heritage dating back to 1926, GODIVA Chocolatier has developed a worldwide reputation for excellence. Godiva has a presence in over 80 countries, and is distributed in more than 450 owned boutiques, Global Travel Retail, department and speciality stores, as well as online.
Inspired by the values of Lady Godiva, her passion, generosity, and pioneering spirit, GODIVA Chocolatier creates the ultimate chocolate experience and makes the right statement, whatever the occasion.
The Godiva account was relying solely on text ads which were riddled with spelling errors and broken links, reducing the likelihood of conversions. The brand wasn’t using Shopping Ads despite having an ecommerce site with a product feed, meaning the brand was missing huge opportunities to reach customers. To drive sales growth across the brand’s paid channels, we devised quick win tactics and long-term strategies that would help the account to deliver significantly improved results for the Godiva team.