Foxy Locks | PPC, Shopping Feed Management

For those with only 30 seconds, this is what we achieved:

In three months, we:

  • Increased paid search revenue contribution on site by 120%
  • Increased transactions by 221%
  • Increased revenue by 232% 
  • Improved search impression share by 109%
  • Increased ROAS by 101%

Who is the client and why did they come to us?

Client: Foxy Locks

Industry: Beauty

Target customers: Young women interested in luxury hair extensions.

Founded in 2009, Foxy Locks Ltd has been supplying women all over the world with luxurious quality clip-in Remy hair. They sell some of the thickest, stunning quality human hair clip ins on the market.

The brand had established its organic, social and affiliates channels but was looking for an agency that could continue to grow the momentum it was achieving by launching an advanced paid search strategy, reaching and engaging new customers.

So, what did we do?

To generate new customers, we introduced smart shopping campaigns across new, relevant Google networks for the campaign type. Using our best practice methodology, we added in relevant feed attributes and improved product titles and descriptions to ensure the feed was up-to-date and fully optimised..

We created custom labels to segment products by colour, average order value and collection. In addition, we developed and rolled out a strategy for brand protection as the client was up against increased competition from those bidding on the “Foxy Locks” brand term.

The results

Based on first three months’ results, from Dec-Feb previous year:

  • Paid search revenue contribution on site increased by 120%
  • Transactions increased by 221%
  • Revenue increased by 232% 
  • Search impression share improved by 109%
  • ROAS improved by 101%