Client: Ethical Superstore
Industry: Food & drink
Target customers: People wanting to live more ethically and sustainably.
Ethical Superstore stocks one of the largest ranges of Fairtrade, organic, vegan and eco-friendly products from around the world. For this campaign, our aim was to use PPC campaigns to increase customer loyalty, and also to increase the volume of returning users to the site. This meant we needed to increase ad visibility to key returning audiences, with the goal of increasing revenue generated by returning users.