Client: Ethical Superstore
Industry: Food and drink
Ethical Superstore is the UK’s leading online retailer. stocking one of the largest ranges of Fairtrade, organic, vegan and eco-friendly products from around the world.
With more consumers becoming aware of their impact on the planet, the eco-friendly, sustainable product market is becoming more saturated and competitive. To maintain the brand’s margins, the brand tasked us with lowering cost per acquisition on non-brand transactions.