Ethical Superstore | PPC

For those with only 30 seconds, this is what we achieved:

YoY, we:

  • Increased shopping campaign ROI by 49%
  • Increased shopping campaign conversion rate by 30%
  • Decreased shopping CPA by 24%

Who is the client and why did they come to us?

Client: Ethical Superstore
Industry: Food and drink

Ethical Superstore is the UK’s leading online retailer. stocking one of the largest ranges of Fairtrade, organic, vegan and eco-friendly products from around the world.

With more consumers becoming aware of their impact on the planet, the eco-friendly, sustainable product market is becoming more saturated and competitive. To maintain the brand’s margins, the brand tasked us with lowering cost per acquisition on non-brand transactions.

So, what did we do?

We optimised the brand’s shopping feed by adding missing key product attributes, including product category, GTIN, colour and brand. In addition, we worked on improving product titles with the aim to increase product visibility on Google Shopping. This included adding key search terms to products titles to match with trends seen in user search queries within the client’s Google Ads account.

We also introduced price and performance rules to identify and further promote top performing products.

The results

24 %

CPA reduction

49 %

Increase in ROI

30 %

Increase in conversion rate