- We’ve grown ROAS through shopping by 78%.
- 45% increase in Impression Share, and 25% increase in Click Share.
- 26% reduction in CPM and 14% reduction in CPC through Shopping.
Crafter’s Companion, created by Dragon’s Den’s Sara Davies, are one of the UK’s fastest-growing names in crafting, with a product range of everything from crafting tools to stamps, dies and colouring mediums. Sara and her team of crafting experts also showcase their range to a loyal customer base, tuning in daily to watch their own dedicated programming schedule on Crafter’s TV, online and on TV!
After getting our clients feed looking super healthy and optimal against Google’s best practices, we wanted to test migrating the legacy Standard Shopping campaigns over to Smart Shopping. The 2 key objectives of this was to:
revenue
ROAS
CPA
impression share
click share
CPCs