Client: Crafter’s Companion
Territory focus: UK, US
Crafter’s Companion, created by Dragon’s Den’s Sara Davies, is one of the UK’s fastest-growing names in crafting, with a product range of everything from crafting tools to stamps, dyes and colouring mediums. Sara and her team of crafting experts also showcase their range to a loyal customer base, tuning in daily to watch their own dedicated programming schedule on Crafter’s TV, online and on TV!
With the brand’s flagship annual sales event, Birthday Week, approaching over the last two weeks of October, Crafter’s Companion was looking to maximise transactions and revenue throughout the Birthday Week period, across both UK and US accounts. Team Ortus needed to grow both sales and ROI compared to the previous year, with only a limited media budget.