- Increased traffic by 22%
- Lowered cost per click by 12%
- Increased conversions by 61%
- Increased revenue by 97%
- Increased ROI by 124%
Industry: Fashion, footwear
Clarks is a British-based, international shoe manufacturer and retailer. It was founded in 1825 by brothers Cyrus and James Clark in Street, Somerset, England – where it still has its headquarters. The company has over 1,000 stores and franchises around the world.
The Clarks team knew Google Shopping was a huge sales channel, but it had previously been under-utilised and had not been run effectively. The feed and campaigns lacked structure, which meant the channel was not successfully supporting the business towards achieving sales and business objectives. CPCs were also continuously rising.
With Clarks’ business objectives in mind, we rebuilt the feed entirely to align with these key goals, aiming for clear product segmentation. We carried out advanced feed optimisations to improve key feed attributes, which directly impact both traffic and performance, Once we’d done this, we aligned our newly-built shopping campaigns to reflect the same segmentation, and applied priorities and tailored bidding strategies to the campaigns based on product performance and targets.
“It’s really great to see the genuine impact on performance from the work the team has put in!”
Samantha Auden, Search Marketing Manager, Clarks