Camilla New Customer Acquisition

Camilla | PPC | New Customer Acquisition

The facts

Client name: Camilla

Industry: Luxury Fashion

Channels: PPC | Performance Max

Territories: EU & UK

The objectives

  • Camilla’s main objective was to achieve or exceed the set ROAS targets and increase revenue generated through new customer acquisition.

 

The results

  • +187% increase in New Users
  • +97% increase in New User Revenue 
  • +90% increase in New User Conversions 

Graph to highlight performance results

  • +131% above target for ROAS 
  • +110% increase in Clicks

 

The method

  • Our PPC experts created two new customer acquisition focused Performance Max campaigns. 
  • The first campaign was optimised by excluding any branded keywords, targeting users who are looking for generic terms only. 
  • For the second campaign we selected the ‘New Customers Only’ setting and created bespoke GA4 audiences. We uploaded customer emails to allow us to optimise for new customers only and meet the client’s original objectives.

What's next

With Q4 upon us, our team are busy working on strategies to surpass last years goals, by capitalising on seasonal demand as we showcase the latest travel inspired collections!