Territory focus: UK
Campaign target customers: Black Friday shoppers
Aphrodite was established in 1994 with the goal of providing the North East with the finest menswear and footwear from carefully selected brands such as Stone Island, Paul Smith and Kenzo.
Through the years they have pushed forward and evolved, launching aphrodite1994.com in 2007 to take their vision to the world at large. They now welcome regular customers from across the globe as well as an expanded and eclectic selection of brands, including Canada Goose, DSquared and Moncler among many others.
In November 2020, the closure of brick-and-mortar stores led to increased reliance on online sales, with brands also facing growing SERP competition from other advertisers. We wanted to improve upon the performance of the 2019 November and Black Friday sales period, delivering increased revenue while reducing cost of sale. We also aimed to maximise the visibility of reduced-price lines during mid-season and Black Friday sales, while still delivering strong full-price coverage for non-reduced brands including Canada Goose and Moncler.