Industry: Menswear, Fashion
Territory focus: UK
Aphrodite was established in 1994 with the goal of providing the North East with the finest menswear and footwear from carefully selected brands such as Stone Island, Paul Smith and Kenzo.
Through the years the brand has pushed forward and evolved, launching aphrodite1994.com in 2007 to take its vision to the world at large. Aphrodite now welcomes regular customers from across the globe as well as an expanded and eclectic selection of brands, including Canada Goose, DSquared and Moncler among many others.
To make the most of their paid account, the Aphrodite team needed to reduce the account’s cost of sale and increase revenue. With our expertise in account management and optimisation, we were keen to take on the challenge.
To meet and exceed Aphrodite’s expectations, we needed to review and restructure the account to ensure it was set up properly, optimised, and ready to deliver substantial results.
Our key target was to deliver year on year growth in shopping revenue through our first six months of management, and we also needed to improve conversion rate, reduce cost per click, and improve the cost of sale results within the account, which was below target and required significant improvement.