Our Associate Director, Sarah Williams, shares her insights and predictions on how Q4 is shaping up in 2021.
With Google announcing earlier this year that they will be incorporating the behaviours of Broad Match Modifier (BMM) into Phrase match (PM) keyword types - find out how we're preparing for the full rollout planned next month.
With the Amazon Prime Day event fast approaching, the Ortus team share their wisdom on how to take advantage of the uplift in shoppers online across the 2 day sales period, outside of Amazon itself.
We know that Smart Shopping brings with it high performance, but this comes at the cost of data, insights and control. However, we’ve discovered that - with a little digging - we can get a lot more data than initially thought!
A whirlwind would be an understatement to describe the first quarter of 2021 for team Ortus. We've had it all; a full re-brand of the agency and a re-position of what our agency is solely dedicated to, a whole heap of great new clients joining Ortus for Paid Social, Paid Search and Display management, a new face joined our team and to top it off, we were casually announced finalists for 5 awards for our amazing client work and our agency itself.
With lockdown restrictions on non-essential shops about to be lifted, the question so many retailers are pondering at the moment is, will shoppers return to physical stores? And the answer is undoubtedly, yes, they absolutely will. But will this be anything like pre-Covid levels?
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