Our Associate Director, Sarah Williams, recently caught up with Prolific North as part of their 'What I've Learnt' series where she shared her career highlights, mistakes and learnings.
The most highly anticipated day in the retail calendar is just around the corner and with it our Associate Director, Sarah Williams, takes the time to reflect and share Google’s insights from Black Friday and Cyber weekend 2020.
The industry has witnessed a shift in consumer behaviour following the pandemic, with recent research highlighting that more than a third of consumers are now more conscious of the environmental impact of their purchases. Our client Ethical Superstore seen a 36% increase in revenue following the implementation of our Price Intelligence Tool, despite the increasingly competitive market!
With lockdown restrictions on non-essential shops about to be lifted, the question so many retailers are pondering at the moment is, will shoppers return to physical stores? And the answer is undoubtedly, yes, they absolutely will. But will this be anything like pre-Covid levels?
With the ongoing outbreak of the Coronavirus pandemic, search has taken on a new, key responsibility. In the midst of uncertainty, users are increasingly looking for clarity on the situation as it happens, and most importantly, reassurance.
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