We caught up with our Senior Paid Marketing Manager, Jess, to discuss the 4 key retail benefits of our brand new Price Intelligence Tool!
Our Associate Director, Sarah Williams, shares her insights and predictions on how Q4 is shaping up in 2021.
With Google announcing earlier this year that they will be incorporating the behaviours of Broad Match Modifier (BMM) into Phrase match (PM) keyword types - find out how we're preparing for the full rollout planned next month.
With the Amazon Prime Day event fast approaching, the Ortus team share their wisdom on how to take advantage of the uplift in shoppers online across the 2 day sales period, outside of Amazon itself.
We know that Smart Shopping brings with it high performance, but this comes at the cost of data, insights and control. However, we’ve discovered that - with a little digging - we can get a lot more data than initially thought!
Last year, Apple announced data updates to their recently released iOS 14, which are likely to have profound impacts on advertisers and consumers alike. Read here about the updates and what team Ortus are doing about it.
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